9 Celebrity Beauty Brands That Actually Live Up to the Hype

Hailey Bieber, Rhode: Hailey Bieber started her skincare company Rhode Skin in 2022, and it has since made news (and gone viral).

Rihanna, Fenty Beauty: Rihanna has won nine Grammys, acted in several films, including Ocean's Eight, and manages the successful lingerie line Savage X Fenty. Furthermore, the celebrity owns one of the world's most popular beauty businesses, Fenty Beauty.

Tracee Ellis Ross, Pattern Beauty: Tracee Ellis Ross, an actress, producer, and singer, established the haircare business Pattern Beauty, which specializes in products for curly, coily, and tight-textured hair.

Kylie Jenner, Kylie Cosmetics: Nobody dominates the cosmetics industry like Kylie Jenner. The teenage businesswoman debuted her trademark beauty line, Kylie Cosmetics, in November 2015.

Jennifer Lopez, JLo Beauty: Jennifer Lopez debuted her skincare line, JLo Beauty, on New Year's Day 2021. The brand's goal is to produce elegant, high-quality items at affordable prices.

Selena Gomez, Rare Beauty: The "Calm Down" singer entered the beauty industry in 2019, launching her cosmetics firm Rare Beauty.

Ariana Grande, R.E.M. Beauty: Ariana Grande debuted her first R.E.M. Beauty line in November 2021. The initial collection featured eyeliner, falsies, plumping lip gloss, and other products packed in futuristic-looking bottles, boxes, and tubes.

Harry Styles, Pleasing: Harry Styles' fun cosmetics line, Pleasing, specializes at creating elevated nail polishes in sculptural bottles that you can't help but want to flaunt.

Halsey, About Face: Halsey's About Face is ideal for those seeking high-performance pigment-rich makeup. The popular brand offers a stunning selection of cheek, lip, and eye hues that transform every application into a piece of art.